Marketing Working Group
Mission
Working Group Members
Mailing Lists
Meetings
Current Work Topics
Speaking Engagements
Mini-Pavilion Events
Sales Collateral
Articles and Publications
Website Update
Mission
To create increased exposure for IPDR.org and its members.
Working Group Members
(These members attend the meetings on a regular
basis.)
Laura Kurek, ACE*COMM (Working Group Leader)
Sharon Gallardo, Billing Concepts
Roger Kennealy, Cisco
Angie Ting, Hewlett-Packard
Marianne Jenkinson, IPDR.org
Pat Walls, TSI
Mailing Lists
The mailing list for the Marketing Group is mceg@ipdr.metratech.com.
You can subscribe to this list here.
For an archive of all messages sent to this list log on to http://ipdr.metratech.com/mailman/private/mceg
(please note you must be a registered user of this list to gain access)
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Meetings
Bi-Weekly conference calls are held on Tuesdays from 11:30 a.m. - 12:30
p.m. (EST.) The dial in number is 620-584-8200, with the passcode: 55122#.
Minutes of the meeting can be found under www.ipdr.org/members/marketing/minutes
Current Work Topics:
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Speaking Engagements
Click here for a list of open opportunities
Benefit to Members
- Gain instant credibility that permits you to approach any
carrier or senior executive in attendance.
- Subtly sell yourself as future-oriented and industry-serving
- Save costs of an expensive booth presence
- Save time of developing a proprietary slides by reusing IPDR
collateral
Method
- Redirect speaking offers to IPDR President to members
- IPDR President assists in preparing appointed speakers
- Post speaking opportunities to mceg@ipdr.metratech.com
- Post speaking opportunities to IPDR Members-only web site
Strategic objectives
- Provide a benefit to member companies
- Leverage IPDR position and capabilities to gain more attention at
less time/cost for participants
- Promote IPDR interoperability and IPDR Compliance to the gain of
IPDR members
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Mini-Pavilion
Events
Click
here for a list of open opportunities
Strategic objectives
- Provide a benefit to member companies participating in shows
- Leverage IPDR position and capabilities to gain more attention at
less time/cost for participants
- Promote IPDR interoperability and IPDR Compliance to the gain of
IPDR members
Benefits for Participants
- Cheap presence in shows that might otherwise be infeasible.
- Full show presence with as little as ONE staffperson!
- Show fees less than the cost smallest booth.
- More traffic under your own name AND as IPDR
- Optionally: increase traffic through reduced-cost brochure advertising
Method
- Coordinate members to form-mini pavilions
- Mini-pavilion consists of 1-2 well-defined configurations:
- 3 members in a 10x10?
- 2 members in a 10x10?
- Offer shared, reusable infrastructure. E.g.:
- IPDR signage and "vertical presence"
- VOIP phones or other set-pieces for demos
- Rent booth and customize message on case-by-case according to the
participants
- E.g. Specific signs or demos might be tailored for wireless
versus optical events
- IPDR negotiates for members:
- Non-profit discount for brochure ads
- Floor listing for participants under company name AND under
IPDR name
- Special highlighting for booth and placement in exhibit area
if possible
- An IPDR staff person will attend each event
Pricing
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Sales Collateral:
Benefits for Members
- Train and arm salespeople to quickly articulate $million advantages
of IPDR use.
- Provide packaged pitch to executives.
Deliverables
- Datasheet: ROI on IPDR Use
- Case Study: IPDR "underway" deployment
- Case Study and ROI Analysis: IPDR as a Settlement technology
- Article: ROI on Value-based pricing and usage measurement
- Article: IPDR Suppport as a predictor of survival in upcoming consolidation
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Articles and Publications:
Benefits for Participants
- Ensure placement of your company image in major publications
- Easy drafting of articles with IPDR staff help
Strategic objectives
- Provide a benefit to member companies seeking widespread exposure
- Leverage IPDR position and capabilities to gain better publication
channels for participants
- Promote IPDR work and benefits
Method
- Utilize IPDR standing relationships with all major media outlets
in Europe and North America
- Co-write articles between IPDR Members and/or IPDR President
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Web Site Update:
Strategic objectives
- To ensure the web site "sells" IPDR and its members as
a success
- To provide an accurate view of IPDR's evolving goals and activities.
- To more aggressively promote active members on the IPDR web site.
Method
- IPDR staff will initiate most changes
- Members serve as brainstorming, review, and advisory board
